To us, sustainability means people living well and within the resource limits of the planet (as defined by the WBCSD Vision 2050). However, the global human footprint is already greater than the planet’s resources can bear. The world population continues to grow rapidly and growing affluence is also changing consumption patterns. As a result, pressure on natural resources will be accelerating dramatically in the coming decades. While these developments are challenges for the future, they also offer great potential: Innovating and achieving more with less will be key to becoming sustainable without sacrificing people’s quality of life. Companies must find ways of growing and improving quality of life without using up more resources and causing more emissions. We need products that allow people to live a good life yet use less and less materials. This idea is at the heart of Henkel’s 2030 Sustainability Strategy: Achieving more with less. It aims to create more value for our customers, consumers, communities and the company alike, while simultaneously reducing the environmental footprint. Innovative and smart thinking will be essential in following this strategy.