MYS, Kuala Lumpur, Beauty Care

Brand Manager

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.

Do you dare to make an impact?


  • This position is designed to help develop and implement effective brand-building strategies across multiple touch points
  • To reach out to our target audience and increase brand awareness and preference, usage and ultimately drive loyalty as part of the brand objectives
  • Understand trades landscape and consumer for beauty care professional
  • Support B2B and B2C; ie. Integrates marketing campaign, salon activation, product launches, agency and supplier management, integration with direct and indirect channel, ensure smooth execution in trade
  • Support in working together Sales and Professional Partner Service (PPS) with trade in B2C marketing on BTL
  • Lead execution of new product launches
  • Lead activation with key brand campaigns and promotions for well-rounded integration – to deliver business growth
  • Lead, direct and control marketing activities to meet business objectives, in compliance with brand go-to-market
  • Maintain up-to-date brand map, positioning, pricing strategies, and market relevant information
  • Analyze data and report on brand performance and growth
  • Formulates marketing plan at the executive level
  • Review and analyze industry, competition and market trends
  • Monitor, analyze and evaluate market trends, consumer behavior and competitor activity to identify market opportunities; fine-tune marketing plans to meet changing markets and competitive conditions
  • Liaise with other departments across the organization to ensure marketing activities are integrated, and align with regional or local business units to meet brand objectives
  • Involved in setting of e-commerce with distributors 


  • Candidate must possess at least a Bachelor’s Degree in Marketing, Business Management or related business discipline
  • Fluent in written and spoken English
  • Minimum 5 years solid marketing management experience
  • Experience working in B2B in FMCG/Beauty/Pharmaceutical/related industry
  • Strong analytical skills, problem solving skills, resourceful and result-oriented

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to gender, origin, culture, mindset, generation, disability, religion and sexual orientation.

JOB ID: 22039799
Contract & Job type: Full Time, Regular
Contact information for application-related questions: Recruitment.SEA@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.
Medical, life & Travel insurance
Medical, life & Travel insurance Employee recognition programs
Employee recognition programs Employee discount cards / Vouchers
Employee discount cards / Vouchers Retirement plan
Retirement plan Vacation & paid time-off
Vacation & paid time-off Employee share plan
Employee share plan Employee and Family healthcare coverage
Employee and Family healthcare coverage Well-being programs
Well-being programs Discounted access to Henkel product
Discounted access to Henkel product Smart work / Flexible working arrangements