China, Shanghai-Zhangjiang, Henkel Consumer Brands

BGC manager

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.

Do you dare to make an impact?


  • BGC on social media (80%):
  • Understand product portfolio, positioning and benefit, incl. PPS expertise by connecting different functions in HCB.
  • Understand consumer needs and occasions about hair.
  • In charge of the quality of brand generated content on touch points like official accounts, CRM (美发学院, Qiwei, WeChat group).  Be the owner of BGC strategy, creative, production and adoption with support from agencies.
  • PGC content quality gate keeper (20%):
  • Build PGC strategy and framework by KOL tier and social platforms
  • Brief KOL on different social platforms on content perspective to ensure brand image consistence and precise product message.
  • Review and audit PGC by KOL


  • Expertise - Content generation capability: from strategy, creative, production and adoption (创意、视觉与文案).
  • Social media platforms knowledge, incl. Doyin, XHS, BiliBili, WeChat.
  • Branding basic knowledge

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to gender, origin, culture, generation, disability, religion and sexual orientation.

JOB ID: 22044122
Contract & Job type: Full Time, Regular
Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.
Development opportunities
Development opportunities Corporate social responsibility programs
Corporate social responsibility programs Extensive leave policy
Extensive leave policy Well-being programs
Well-being programs Life insurance
Life insurance Medical insurance
Medical insurance Performance bonus / Incentives
Performance bonus / Incentives Tuition reimbursement
Tuition reimbursement On-site canteen (in some locations)