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Henkel is looking for an analytically-minded storyteller to join its East Region Commercial team. This role is based in Nashville, and currently requires HYBRID working environment, with an expectation to be in (Franklin, TN) office 2-3 days per week (minimum). At Henkel, we aspire to be a high performing organization that drives end to end relationships with our company and customers, creating a collaborative culture to deliver join value creation, accelerate sales, eliminate waste, drive down cost and improve operating margin. This Team embodies the strategic imperative of data interpretation, unique customer centric needs and market dynamics to deliver fact-based enterprise solutions.
The Category Development Manager is responsible for leveraging Consumer, Category and Shopper Insights to identify business growth opportunities that will drive profitable growth for a strategic East Region retailer (Dollar General) and Henkel Consumer Brands. This position will play an integral role in developing strategic planning and execution initiatives that elevate our influence with the customer. Role will be actively engaged in building strong working relationships across multiple levels of leadership both internally and externally.
•Develop & cultivate business relationships with Dollar General that establish Henkel as the indispensable partner for all Category Management and Shopper insights needs.
•Drive category partnership opportunities
•Leverage data from multiple sources to create impactful analytics and selling stories to identify risks, opportunities, and performance gaps (ie. distribution, assortment mix, incrementality, shelving, placement)
•Build comprehensive knowledge of the products, attributes, strategies, tactics, and competitive trends in the marketplace for HCB categories
•Provide category and shopper-centric analysis using multiple data points, including but not limited to syndicated data, retailer portals, & custom research
•Proactively identify trends and opportunities to drive category and HCB growth
•Lead Category reviews and development of assortment & POG analysis and recommendations
•Analyze and evaluate new item performance and promotional trends across category
•Track distribution and shelf space metrics for East customers (Dollar General) for organizational reporting
•Support Joint Business Planning with customers
•Partner with our internal cross functional teams to develop category strategies & stories across DPSM executions
•Provide insights to inform and support development of channel/customer specific executions
•Expand shared learning and category insights across team and broader organization for influence internally on strategic planning
•Provide ad-hoc category management reporting, trend analysis, customized reports, and special project work directly to internal / external leaders as necessary