United States, Culver City, CA, Henkel Consumer Brands

Director, Brand Marketing - SexyHair

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.

Do you dare to make an impact?


The Brand Director we seek will be responsible for overseeing the planning, development & execution of new products and strategic marketing initiatives to increase the value and performance of the SexyHair trend-driven brand. They must understand the importance of positioning and how to clearly articulate positioning through multiple mediums and unique channels. They are responsible for understanding customer & market insights, creating strategic brand plans and oversee the management of the brand portfolio to support sustainable, profitable growth for SexyHair.

Market Analysis & Research

  • Gain understanding of current and future market trends & dynamics
  • Identify market/channel opportunities where there are unmet needs

Brand Plan Development

  • Develop a brand plan for SexyHair and sublines that supports sustainable, profitable growth and achieves company goals/targets:
  • Target market segments
  • Competitive analysis & trend management
  • Creation of vision/positioning & messaging
  • Campaign strategies
  • Driving demand (inclusive of innovation, promotional strategies)
  • Financial planning/ budgeting
  • Coaches, inspires and builds marketing capabilities. Acts as a role-model in growth behaviors and leadership behaviors

Portfolio Management

  • Program management: oversee day-to-day logistics of brand programs; own timeline management, program analysis and budget
  • Analyze historical sales data and customer insights to determine a successful product portfolio
  • Acts as a thought leader around brand or category innovation, develop new means for stimulating creativity, insight collection or idea generation leading to new insights and product concepts
  • Innovation: manage the creation, development, and execution of new products
  • Manage new product forecasts with key Demand Planning partners
  • Manage the go-to market stage gate process with all cross-functional teams
  • Manage portfolio artwork updates with regulatory and supply chain teams

Public Relations

  • Managing day-to-day communication with third party public relation agency
  • Support creation of yearly public relations strategy and initiative development
  • Manage monthly budget and accruals


  • Education: Bachelor’s Degree in Business or Marketing
  • 8+ years of marketing/product development experience, beauty industry preferred
  • 10% travel, mainly to retail/distribution, retailer meetings and sales conferences
  • Knowledge of and the ability to use basic financial analysis (e.g. return on investment, value chain analysis) related to marketing effectiveness, resource allocations and new business opportunities is needed
  • Self-motivating with an elevated level of passion and assertiveness
  • Persuasive communication skills and ability to develop materials for corporate strategy and business review meetings
  • Proven ability to manage and develop a marketing team
  • Excellent communication skills, both oral and written
  • Creative, collaborative Thinker
  • The ability to problem solve and think strategically/analytically
  • Proficient in Microsoft Excel, Microsoft Office & PowerPoint
  • Passion for the beauty/fashion industry

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel's request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

All employees applying for an internal position must have a discussion with his/her manager about their interest in a job posting opportunity. The discussion will not preclude the employee from interviewing if their skills meet the job requirements.

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity and expression, and other legally protected characteristics.

The salary for this role is $135,000.00 - $160,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position.  We may ultimately pay more or less than the posted range and this range.  This salary range may also be modified in the future.

JOB ID: 23049469
Contract & Job type: Full Time, Regular
Contact information for application-related questions: 1-866-836-7067
Health, Disability & Life Insurance
Health, Disability & Life Insurance Vacation / Paid Time Off
Vacation / Paid Time Off 401k Matching
401k Matching Flexible Work Policy
Flexible Work Policy Performance Bonus Incentives
Performance Bonus Incentives Paid Parental Leave & Childcare Benefits
Paid Parental Leave & Childcare Benefits Wellness Programs
Wellness Programs Tuition Reimbursement & Student Loan Aid
Tuition Reimbursement & Student Loan Aid International Career Opportunities
International Career Opportunities Employee Recognition Programs
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