China, Shanghai, Henkel Consumer Brands

Brand Manager

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Category brand management – Grey coverage brands (Natural Easy as key brand) for position &equity, campaign initiative & execution.
  • Define brand proposition & position, TA profile with existing data & research tool.
  • Develop all year campaign calendar, each campaign core idea/key message, develop brand core assets based on brand proposition& campaign idea, ensure brand consistency, build brand equity.
  • Engage digital team to develop media plan to deliver a seamless consumer journey.
  • Conduct comprehensive campaign review, incl. sales performance, media performance, ROI etc., identify what works and what doesn’t, continuously learn & grow, always work for better result.
  • Category Portfolio management – Relaunch and NPD development.
  • Keep sharp to category trend & consumer insight, review existing portfolio combined with sales performance to identify NPD or delist opportunity to ensure a completed & competitive portfolio.
  • Closely work with regional team to develop NPD with comprehensive inputs from product concept to formula & package.
  • Daily product marketing management.
  • Monthly expense & budget management, and business review (by channel/ by product line /by shade).
  • Maintain product information in internal system, support TMKT/ sales list-in needs.


  • Excellent in Mandarin, writing & speaking.
  • Excellent in English, writing & speaking.
  • Experience in FMCG/ Beauty industry.
  • Prefer to have End to End Holistic experience and Channel experience.
  • Strong Ownership capability, with drive for result and initiative taking mindset.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 24060443
Contract & Job type: Full Time, Regular
Contact information for application-related questions:
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Development opportunities
Development opportunities Corporate social responsibility programs
Corporate social responsibility programs Extensive leave policy
Extensive leave policy Well-being programs
Well-being programs Life insurance
Life insurance Medical insurance
Medical insurance Performance bonus / Incentives
Performance bonus / Incentives Tuition reimbursement
Tuition reimbursement On-site canteen (in some locations)