Bygger på en stærk arv på næsten 150 år, leder vi vejen mod nye og forbedrede måder at leve på hver dag. Både i dag og for fremtidige generationer. Gennem vores innovative og bæredygtige mærker og teknologier i alle vores teams verden over. Henkel har en førende position i både industri- og forbrugervirksomheder: Vores portefølje omfatter velkendte hårplejeprodukter, rengøringsmidler, skyllemidler, men også klæbemidler, tætningsmidler og belægninger.
Manager Demand Center, Rest of APAC
Apply for this role
About this Position
Based in Singapore, this role will lead end-to-end demand generation across APAC (excluding China), driving pipeline growth through integrated digital marketing, search strategy (SEO/SEM/GEO), and targeted demand programs. It combines strategic leadership, hands-on oversight, and cross-functional alignment to deliver scalable, high-impact marketing programs across the region.
What you´ll do
- Develop and lead the APAC demand generation strategy, aligning regional initiatives with country and SBU growth objectives while localizing global campaigns to meet market-specific needs.
- Drive digital growth and lead acquisition through the optimization of SEO, SEM, GEO, websites, social media, and other digital channels to maximize visibility, engagement, and pipeline generation.
- Own end-to-end funnel performance, establishing lead management governance, measurement frameworks, and seamless integration between marketing automation and CRM systems to improve lead quality, nurturing, and conversion.
- Lead regional campaign planning and execution, designing and overseeing multi-channel demand generation programs aligned with target audiences, personas, and messaging strategies.
- Manage performance analytics and investment decisions, leveraging data, dashboards, and insights to optimize campaigns, maximize ROI, and strengthen pipeline impact.
- Provide team and stakeholder leadership, coaching and developing team members, collaborating with SBUs, managing agency partners, and fostering a data-driven, agile, and experimentation-led culture.
- Support strategic business priorities and special initiatives, including high-impact projects, pilot programs, and other responsibilities as assigned.
What makes you a good fit
- 10+ years of experience in demand generation, digital marketing, or performance marketing
- Solid expertise in digital marketing, including SEO, SEM, marketing automation platforms, CRM systems, and analytics tools etc.; Proven experience managing regional APAC marketing programs, with the ability to adapt to diverse markets and cultures
- Excellent leadership, stakeholder management, and communication skills
- Business-driven strategic thinker with strong hands-on execution capabilities; Strong analytical mindset with data-driven decision-making skills
- Open-minded, with a strong willingness to learn and adopt the latest tools and techniques
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Outpatient Medical and Specialist Coverage for employees and eligible dependents
- Life, Hospital, Personal Accident Insurance Coverage
- Flexible Benefits covering Dental, Vaccination, Eye screenings etc for employees and eligible dep
- Access to company products at discounted price
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26099820
Job Locations: Singapore
Contact information for application-related questions: talent.seaanz@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
Om Henkel
Ofte stillede spørgsmål (FAQ)
Jeg er interesseret i flere jobs. Kan jeg søge flere stillinger på samme tid?
Ja – du skal blot udfylde din profil i vores online-ansøgningssystem. Når din onlineprofil er færdig, kan du søge flere stillinger.
Jobtilbuddet er skrevet på engelsk – skal jeg også skrive min ansøgning på engelsk?
Ja, tak. Da Henkel er en international virksomhed, vil du arbejde sammen med kolleger fra hele verden, og engelsk er vores officielle koncernsprog. Generelt er 'reglen': Skriv ansøgningen på samme sprog som jobannoncen.
Får jeg en tilbagemelding i løbet af ansøgningsprocessen om status på min ansøgning?
Alle ledige stillinger hos Henkel er unikke, og det er vigtigt for både den rekrutterede og Henkel at finde den rette kandidat. Vi vil gerne sikre os, at både ansøger og virksomheden passer godt sammen. Vi giver ansøgerne en tilbagemelding gennem hele processen.
Hvem skal jeg kontakte, hvis jeg har spørgsmål vedrørende min ansøgning?
Vores rekrutteringsteam hjælper dig med alle henvendelser vedrørende din ansøgning. Kontakt teamet her.