Assistant EC KA manager-L&HC

Consumer Brands Administration China, Shanghai Full Time Limited
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About this position

About this Position

  • This end-to-end e-commerce role takes full ownership of the online business for Henkel’s LHC brands – Persil and Bref. Focused on hands-on execution & operation management, the role independently oversees full-channel e-commerce operation, social commerce growth, and campaign management.
  • The candidate must possess driving brand awareness, traffic growth and GMV increment, and be fully accountable for overall e-commerce business performance and profitability of dual brands. Relevant experience in TikTok & Xiaohongshu ecosystem operation would be appreciated. 

What you´ll do

  • Take full ownership of Persil & Bref’s omnichannel e-commerce business, formulate annual/quarterly/monthly GMV, revenue and profit targets, and deliver actionable business plans with full-process tracking, analysis and iteration.
  • Independently execute daily store operation, product portfolio optimization, conversion optimization and daily operation maintenance.
  • Lead operation of key e-commerce campaigns with the support from cross-function team (618, Double 11, annual shopping festivals), including strategy formulation, resource negotiation, budget control, performance tracking and post-campaign review.
  • Lead and build TikTok & Xiaohongshu e-commerce business from 0 to 1, cover platform strategy, official live streaming, short video marketing & content seeding with brand team, create stable daily sales.
  • Conduct competitor benchmarking and industry trend analysis, output regular business review reports, and support brand and channel strategy iteration.
  • Collaborate cross-functionally with marketing and supply chain to ensure efficiency.

What makes you a good fit

  • Bachelor above degree.
  • English at workable level.
  • Proficiency in MS Office.
  • At least 8-10 years working experience, with 5-8 years in FMCG industry. 
  • Strong communication skills and capacity for data analysis.

Some perks of joining Henkel

  • Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
  • Diverse national and international growth opportunities
  • Global wellbeing standards with health and preventive care programs
  • Gender-neutral parental leave for a minimum of 8 weeks
  • Employee Share Plan with voluntary investment and Henkel matching shares
  • Comprehensive Group Insurance Scheme
  • Annual Physical Examination
  • Flexible Benefits cover for dependents
  • Company Products Discount

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 26100731

Job Locations: China, Shanghai

Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application

Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.

Om Henkel

Bygger på en stærk arv på næsten 150 år, leder vi vejen mod nye og forbedrede måder at leve på hver dag. Både i dag og for fremtidige generationer. Gennem vores innovative og bæredygtige mærker og teknologier i alle vores teams verden over. Henkel har en førende position i både industri- og forbrugervirksomheder: Vores portefølje omfatter velkendte hårplejeprodukter, rengøringsmidler, skyllemidler, men også klæbemidler, tætningsmidler og belægninger. 

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Ofte stillede spørgsmål (FAQ)

Ja – du skal blot udfylde din profil i vores online-ansøgningssystem. Når din onlineprofil er færdig, kan du søge flere stillinger.

Ja, tak. Da Henkel er en international virksomhed, vil du arbejde sammen med kolleger fra hele verden, og engelsk er vores officielle koncernsprog. Generelt er 'reglen': Skriv ansøgningen på samme sprog som jobannoncen.

Alle ledige stillinger hos Henkel er unikke, og det er vigtigt for både den rekrutterede og Henkel at finde den rette kandidat. Vi vil gerne sikre os, at både ansøger og virksomheden passer godt sammen. Vi giver ansøgerne en tilbagemelding gennem hele processen.

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